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Fragrance Identity

Serein

2026

Serein is an independent fragrance house inspired by the quiet interval between rain and night. Built around smoky glass, mineral textures and restrained typography, the identity turns scent into a tactile, atmospheric experience.

Industry

Fragrance & Beauty

Year

2026

Scope

Brand Identity, Packaging, Art Direction

Location

Paris, France

Serein — the bottle on wet stone after rain
Serein — bottle, box and sampler
Serein — campaign portrait

After rain, before night. Three scents share one bottle and one grammar, separated only by the weight of the label.

Collection: Après, Veil, Ember

Serein — the three scents: Après, Veil, Ember
Serein — discovery set and print
Serein — outdoor campaign

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