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Ice Cream Brand Identity
Floe
2026
Floe is a contemporary ice-cream brand that turns familiar flavours into bold, sculptural treats. Oversized typography, vivid colour and tactile product photography create an identity that feels joyful, direct and grown-up.
Industry
Food & Beverage
Year
2026
Scope
Brand Identity, Packaging, Art Direction
Location
Amsterdam, Netherlands
Good things melt. The wordmark is set large enough to read across a summer street, and the colour changes with the flavour, never the shape.
Flavours: Sea Salt Vanilla, Strawberry Oat, Dark Cocoa
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